Leveraging Your Localness: Why Local Marketing is Good for Small Business

Why is local marketing important? There are those who are proud about being local; they stay out of big box stores and prefer to shop at the so-called “mom and pop” stores. There are many reasons this makes good business sense: it’s better for the community and the environment, as well as to the small businesses who are building relationships with their local clientele.

local marketing attracts customersStudies show that when you buy from a locally owned business, much more of the money you spend is used to make purchases from other local businesses, which strengthens the economic base of the community. In fact, Local First Arizona claims, “For every $100 spent at a locally owned business, $73 remains in the local economy, and $27 leaves.” If thousands of people shop locally, the economic impact can be huge.

Small businesses are the largest employers and provide the most jobs to residents in communities across the nation. Locally owned businesses also reduce environmental impact because they are able to make more of their own local purchases, which requires less transportation. This means local businesses contribute less to sprawl, congestion, habitat loss, and pollution than nationally owned businesses. The fewer miles you drive by shopping at local businesses means you, too, are not contributing to pollution.

Shopping locally strengthens and enriches all communities, while adding that personal touch that big box stores don’t. People enjoy being on a first name basis with the local businesses where they shop. Doing business well is all about building relationships. Customers want a relationship with the businesses they frequent. And fostering those relationships keeps customers loyal. Loyal customers will continue to buy from you if they feel a connection. Being local increases pride in a community and makes people feel more connected to the place they live and shop.

Leverage your localness: Us local marketing to advertise the fact that you’re a locally owned small business and shop local, too. There are so many benefits to being local that it’ll do your business – and your neighbors, your community, and the environment – good.

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