Let’s make this easy. You don’t need a target market. Because you’re right, when looking at the usual approach, it’s not relevant to small businesses. The process is too complicated to fit our busy schedules and provides a result we don’t need. You NEED ideal clients. What’s the difference between a target market and ideal client? It’s subtle but epic. Target market focuses on a group, a set of demographics, numbers of a page. Ideal client focuses on people. The ability to create relationships with customers is a small businesses’ number one advantage. Our businesses are run by real people serving real people. And we’re able to do it far better than any large company.
Last year was big for me. I mean milestone birthday big. And of course, I celebrated in style—we traveled, got tattoos, and ate a lot of cake, but the thing I remember most is the present my friend Constance gave me. Looking back, I can say that on top of everything else, last year was the first year I felt truly successful in my small business. After years of relentless work, I finally smashed through several seemingly impossible barriers. For the first time ever, I made more than I had hoped, doubled monthly billings and wrote myself a decent-sized paycheck on a regular basis. I feel amazing and optimistic for this next year
Market Research for a Small Business? Even if your business doesn’t have a budget for a market research department or consultancy, you still need to be doing market research. Why? Because it is crucial to know your target audience. Getting very clearly focused on your target market will make everything you do easier and more
What do the best designed websites all have in common? In short, they keep their well-defined target market very clearly in mind. Contrary to this best practice, website design so often begins with and centers around the business itself; the information that needs to be presented: who we are, where we are, what we do,
You have a website for your business; great! But we’ve all heard of hackers who take over a company’s website or the disasters that can occur when a site crashes, so let’s discuss WordPress security and maintenance. Keeping your WordPress website safe and secure means being vigilant about updates and security. The biggest issue, running
Email marketing services abound. Choosing the right one can be overwhelming. Knowing how you plan to use email marketing makes choosing the right software much easier. (For more on its use, read Choosing the Best Email Marketing Software for Your Business.) Evaluate the services with your needs in mind and select the one best fitted
For our loyal readers, you’ve probably noticed that we talk a lot about the importance of email marketing and how it puts you in front of your target market – those who want to buy from you. For newbies, click the link above to understand why you need to be doing more with email. Our