These are the books we look to for inspiration for our own marketing as well as our clients. Each one provides valuable practical advice that works for any size business. All books are available from Amazon.com.
| Title | Snapshot |
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly   |
This book will open your eyes to the power of online marketing. I refer to this book often for ideas and inspiration. In fact, I mail it to prospective clients who are new to e-marketing to help them understand its importance. This is a must read especially for newbies. |
Guerrilla Marketing, 4th edition: Easy and Inexpensive Strategies for Making Big Profits from Your Small Business |
First printed in 1983, Guerilla marketing is the definite source for small business marketing. The author focuses on "guerilla," affordable and effective, marketing solutions. This book will help you craft a successful marketing plan from the ground up. |
| Meatball Sundae: Is Your Marketing out of Sync?  |
This book is a great read for any business struggling to integrate new marketing principles in their business. His advice is easily applied by any size business and many of his suggestions are perfect for small businesses. I recommend this book to any small business—we all need to rethink the way we do business in order to succeed in the modern marketplace. |
