Social media has done a lot of growing up over the last few years.
You’re social media strategy needs to grow too. It’s no longer the “it” thing to buy a following; social media is about engaging the audience in useful dialogue. The key is to be patient and consistent in making a lasting impression with your following.
Whether you’re new to social media or are updating an existing plan, here are three tips for developing a social media strategy:
1. It’s called Social Media, Not Sales Media
If your primary focus of entering the social media space is to cultivate leads for your business, you’re missing the point. It’s called social media, not sales media. While you may gain leads and business, the primary focus for developing a social media strategy is to develop the business brand. This happens by establishing a relationship with your following, regardless of social media platform. Once they are attracted to your brand, they are more likely to buy from you.
2. Get Found Quickly
No matter what anyone tells you, there is no fast way to get found on social media. You might be able to buy a following in numbers of “likes” but you can’t buy people being engaged in what you’re saying. That happens organically and over a period of time. We believe it can take as long as six months to gain a measurable level of interaction.
Leverage the reputation of others to boost your credibility and jumpstart the process. Influencer marketing uses the power and influence of popular figures with strong followings on social media.
3. Consistency is Key
If it’s not about sales and it happens over time, how do brands develop a social media strategy? They are consistent in the type of content they post and in how often they are posting to social media.
The goal of social media is to be consistently in front of our audience, providing useful information. For additional tips on developing a social media strategy for business or other services we offer, please contact the team at 910 West today.