You have a blog, now what? Are you stuck coming up with blog post ideas? Creating content (posts) for your blog can seem overwhelming. You’re not alone. Most people get scared off when staring at a blank page.
The secret to creating killer content is in the preparation. Create a library of blog posts ideas and you’ll never be at a loss for what to write. Or be left staring at a blank page again!
The Best Blog Post Ideas
Though there are endless variations of things you can write about, the best blog post ideas:
- Answer questions
- Solve a problem or explain how-to
- Tell a story
- Create a collection
- Debunk common misconceptions
- Comment on current events
- Share community news
- Tell me more
- Get personal
Keep Your Audience in Mind
Before I deep dive into the blog post ideas listed above, a reminder that you’re writing for people – not computers. The best blog posts always start with the reader in mind. Before you write a word:
- Be very clear about for whom you are writing. Check out our criteria for an ideal client profile if you need some help narrowing your audience.
- Listen to what they want to know.
- Write content that answers their questions.
- Share your content on the places where your audience hangs out. By places, I mean social media sites, blogs and forums.
Deep Dive into Blog Post Ideas
If you’re clear about who you’re writing for, you’re ready to brainstorm topics. Read on for details about each of the best blog post ideas and tips for using them to create the content your audience wants to read!
Tools for Finding Inspiration
Maybe you’re already brimming with ideas and maybe you need a little more inspiration. One of the best ways to find blog post ideas is to start with what other people are looking for. Here are three of my favorite tools for brainstorming blog topics:
- Google offers a completely free Keyword Planning tool. It’s designed to help find keywords for ads, so it can be a clunky if you’re looking for question phrases.
- Storybase is one of my favorite tools for finding keywords and questions. It’s a paid service, but does offer a free trial and is reasonably priced. I’ve used it many times to find the questions people are asking around a topic and find it easy to use, making it perfect for novices.
- Quora is a question-and-answer site where questions are asked, answered and curated by its community of users. Quora provides insight into your audience. By entering your keywords and questions, you’ll see what the people behind the keywords care about. Check out this post from Duct Tape Marketing for more about using Quora.
Brainstorming Blog Post Ideas
Mind mapping is an excellent tool for brainstorming blog content. Start with a central concept and list as many blog post ideas as you can around it. Here’s what I mean.
I took an un-sexy plumbing business and created these blog posts around the idea of toilets. It’s a topic which plumbers know A LOT about and that we, as consumers, have a lot of questions about:
- Tips for proper toilet maintenance
- Why you need to look for leaks around your toilet
- DIY repair for your toilet
- When to call a professional plumber
- History of toilets
- Little known facts about the toilet
- What to do when your child flushes a toy down the toilet (this could be a customer testimonial or case study)
- How a toilet works
- When is it time to replace your toilet?
- Preparing your toilet for holiday guests
When you’ve exhausted your inspiration, pick the one you like best and start writing. Keep your list as a reference for your next and future posts.
Blogging can be fun and rewarding, but can also be challenging. It’s much easier to consistently create interesting content when you have a pool of ideas from which to draw. The process of finding blog ideas is simple when you start with your audience in mind and remember that blog posts should answer common questions, provide news, and offer tips to readers.