I couldn’t live without blogs and I bet most of you couldn’t either. When’s the last time you read a news article, watched a video, or followed a tutorial online? Those are all types of blogs! Let’s explore blogs and how to start a blog successfully.
What is Blogging?
Businesses often combine a website and blogs into a single presence, blurring the lines between the two. There are two main characteristics that set a blog apart from a website: regular updates and interactivity.
Types of Blogs
Though blogs have some common features, they are also very diverse. “Blog” can apply to a whole site or a single article within the site. I’ll be discussing content here – not a website or platform.
Four Types of Blogs
- Corporate blogs focus on your company and are more like press releases than blog posts. These posts don’t mention competitors or discuss larger industry concerns.
- Human blogs focus on people and are a great way to put a face on your company and create deeper connections with customers and prospects. These posts are meant to be engaging, so include personal details to encourage comments.
- Category or lifestyle blogs are topical in nature; a travel blog for example. They’re a great way to showcase your industry expertise and point of view.
- Guest blogging provides the same benefits as having your own blog but for less commitment. You can also hire a professional blogger to provide relevant content.
Google Rewards Quality Content!
Creating and sharing relevant and informative content is one of the best ways to help new customers find your business. Blogs are one of the easiest ways to incorporate keywords that are relevant to your business or industry into your digital presence. If you’re not blogging for business, you’re missing opportunities to grow your business and establish yourself as an expert in your field.
How to Start a Blog: Secrets of Success
Determine why you want to blog and what your call-to-action will be. You don’t want people to just visit your website; you want them to become a client or customer. Your goals will also determine the right mix of content (how much of each blog type). Next, like Nike, Just Do It! Provide value to your readers or they won’t keep reading and they will also have no incentive to become your next customer.
Besides being a key tool for Search Engine Optimization (SEO), blogging also helps you:
- Be the expert. Set yourself apart from the competition by taking a unique stand on a topic or answering a controversial question. This will help establish you as a thought leader in your industry and attract new clients.
- Answer common questions. If you’re like me, you’re answering a lot of the same questions over and over. Write and share blog posts that answer the most common questions your prospects or customers are asking. Use it as a reference the next time someone asks that question.
- Establish brand messaging. Brand messaging is about more than the mission of your company. It’s about how you make your customers feel. On your blog, you have the opportunity to present a thoughtful, insightful, and personable message to your customers and prospects that builds your brand messaging.
If you’re struggling with what to write, I offer simple steps for developing a list of ideas – including answering your most-asked questions – in my blog post, Conquer Writer’s Block with These 9 Blog Post Ideas.
If you’re struggling to find the time or to keep to a schedule, you might need outside help. Consider guest blogging or hiring a pro.
What Are Your Waiting For?
While it takes some time and planning, blogging is an important tool to help your business get found online. If you’re feeling overwhelmed by learning how to start a blog, don’t be afraid to enlist the help of professional.