So Why is Social Commerce Such a Popular Tool?
Firstly, the popularity of social network platforms means that social commerce allows users to make purchases without even traveling to a new website. It is easy, straightforward and hassle free. A user for example, can log in to Facebook, check their news feed, and then visit a marketplace and make a purchase without ever having to leave her browser – how easy is that?
Secondly, social commerce taps into our desire to follow brands on social media and creates a sense of loyalty between the customer and business. Users can benefit by following a brand through social media and using its social commerce processes in the following ways:
Social commerce is popular for a reason. The benefits that social media provide are numerous and customers have a plethora of tangible reasons to follow their favorite brands and make purchases through their social media channels. Explore the infographic, Social Networks e-Commerce Gateways for more.
Guest Post by Josh Wardini, Community Manager at Webmastersjury
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