In the hyper-competitive world of today, every business, large and small, must have robust marketing strategies in order to be successful. People are consuming content more than ever before; additionally, connected devices keep consumers only one click away from you at all times. Needless to say, the importance of digital marketing is increasingly important in this connected world.

With the importance of digital marketing growing daily, it is important that you devote the correct amount of money, time, and resources to the department to better guarantee its successes. Here are 3 reasons why you need to invest in marketing in 2021.

New Opportunities are Cost-Effective

If your business was negatively impacted by the issues brought about in 2020, don’t feel like it is the end of the world; there are ways to get your business back on track in 2021. In fact, marketing is one of the most cost-effective ways to re-capture some of the previous success your business had.

Newer digital marketing efforts, such as search engine optimization (SEO) tactics are elements of the marketing mix that you can easily leverage to rebuild your business this year. With more people online than ever before, consumers are constantly being influenced by what they see on the internet. Investing in improving the visibility of your business will help you get back on track.

Why SEO?

Let’s take a deeper look at some of the main reasons why you should invest in SEO. First off, SEO is much more cost-effective than more traditional targeted pay-per-click (PPC) campaigns. For example, let’s say that you are a small software company that has a new CRM software that you want to show off. If you wanted to run a traditional PPC campaign for this product, it would cost an estimated $40.00 per click if you wanted to target “accounting software” as a term. That is a huge number to pay, just for one click.

SEO campaigns leverage organic results to impact search rankings. While it may take more time to drive results, SEO is a more cost-effective way to improve brand visibility. Investing in building out SEO tactics, such as optimizing your current site, or conducting keyword research, are great ways to get started on SEO. If you need any assistance, feel free to check out how we can help you improve your local SEO today!

You Can Take More Creative Liberties

COVID-19 content reigned supreme in 2020. As a brand, your marketing messaging likely looked a lot different than in prior years. This year, consumers will be hungry for more evergreen creative content after being bombarded by the same type of sentimental pandemic messaging for the last year or so.

Taking the time to invest the resources into drafting creative, professional marketing campaigns will be a part of a winning strategy this year. As detailed throughout the PPC example, marketing budgets can be depleted quickly in the modern age. There are more channels than ever to explore, and if you want to remain relevant, you must be marketing through each channel.

Using the funds from an outside source, such as a small business loan, can give you the purchasing power that you really need to create year-long ad campaigns that are thorough and professional in nature. These campaigns would benefit from being professionally shot and extremely targeted in nature. While costly upfront, the long-term investment should payoff through increased brand sentiment and loyalty.

Investing in the department will help you break out of the COVID-19 news cycle and ease into a return to normalcy. Your marketing team will greatly appreciate that they can practice some more creative liberties across the messaging.

Agencies Are Hungry for Work

Anytime a major recession hits, businesses will be looking to shore up their own finances to try and combat any financial strife they may experience. For many, this means cutting “unnecessary” costs from the budget.

Far too often, budget cuts include reducing marketing spend. When a company reduces the amount of money that they spend on marketing, outside assistance, such as agencies or freelancers, are often the first to go. Last year, there was an increased effort towards building more cost-effective in-house marketing teams. Due to this, more agencies will be open for work and available.

Outsourcing is going to look much different moving forward. An agency that may have been too large or not right for your company before may have shifted its costs or initiatives to better fit the current landscape. Essentially, the pandemic has forced agencies to be more flexible and open to new opportunities when it comes to working with small business owners.

If you are interested in taking some of the load off of the internal team’s plate, investing in some outside help may be easier than ever this year. If digital marketing is your primary area of focus, look into some of the top services we offer to get started!

Final Words About the Importance of Digital Marketing

Moving forward, the importance of digital marketing will only continue to grow. 2021 will be a very indicative year for the future of many companies. The global recession of 2020 has businesses across the country with their backs against the wall.

With 2021 being such an important year for determining future success, the competition will only be more intense across all industries. To combat this, you must dedicate the time and resources to developing the perfect marketing strategy for 2021.