Local Marketing

Leveraging Your Localness: Why Local Marketing is Good for Small Business

Why is local marketing important? There are those who are proud about being local; they stay out of big box stores and prefer to shop at the so-called “mom and pop” stores. There are many reasons this makes good business sense: it’s better for the community and the environment, as well as to the small

Intelligent Marketing: Tools for Market Research

Market Research for a Small Business? Even if your business doesn’t have a budget for a market research department or consultancy, you still need to be doing market research. Why? Because it is crucial to know your target audience. Getting very clearly focused on your target market will make everything you do easier and more

Why Online Listings Don’t Work

We have often discussed the importance of online listings. Local online listings are the results that show up when looking for a business online using a search engine like Google, Yahoo!, or Bing. If the information listed for your business isn’t accurate, what good is your online listing doing for your business? None. If you

Email Marketing Services Round-up

Email marketing services abound. Choosing the right one can be overwhelming. Knowing how you plan to use email marketing makes choosing the right software much easier. (For more on its use, read Choosing the Best Email Marketing Software for Your Business.) Evaluate the services with your needs in mind and select the one best fitted