Marketing Basics

Forget Target Market: Criteria for an Ideal Client Profile

Let’s make this easy. You don’t need a target market. Because you’re right, when looking at the usual approach, it’s not relevant to small businesses. The process is too complicated to fit our busy schedules and provides a result we don’t need. You NEED ideal clients. What’s the difference between a target market and ideal client? It’s subtle but epic. Target market focuses on a group, a set of demographics, numbers of a page. Ideal client focuses on people. The ability to create relationships with customers is a small businesses’ number one advantage. Our businesses are run by real people serving real people. And we’re able to do it far better than any large company.

2017-03-09T21:29:12+00:00 Marketing Basics|

I’m a Goal Digger, Are You?

Last year was big for me. I mean milestone birthday big. And of course, I celebrated in style—we traveled, got tattoos, and ate a lot of cake, but the thing I remember most is the present my friend Constance gave me. Looking back, I can say that on top of everything else, last year was the first year I felt truly successful in my small business. After years of relentless work, I finally smashed through several seemingly impossible barriers. For the first time ever, I made more than I had hoped, doubled monthly billings and wrote myself a decent-sized paycheck on a regular basis. I feel amazing and optimistic for this next year

2017-02-24T22:32:50+00:00 Marketing Basics|

Three Easy Ways to Say “Thank You!”

You’ve probably heard the buzz about marketing automation and for good reason. Automating communications increases your productivity and decreases response time. Despite the temptation, there’s one aspect that you simply can’t (nor should you) automate—a personal relationship. Having a personal relationship (and yes that means talking in person from time to time) can mean the

2017-01-28T01:43:12+00:00 Marketing Basics|

Event Marketing Follow-up Tips

You are at a busy business expo that’s teeming with prospective clients. They’ve come to hear experts in their field talk about how they’ve become successful. Business owners – like you – are there to let people know why attendees should become their new clients; why their products and services are better than their competitors.

Keyword Density Doesn’t Really Matter

Keyword Density: 5 SEO Myths Explained Should you be using long-tail keywords, keyword stuffing, or link building? SEO has changed a lot over the last ten years, and if you are still using what once worked, it probably isn’t working now. During the Q&A after the recent keyword training we did, our team had some

Leveraging Your Localness: Why Local Marketing is Good for Small Business

Why is local marketing important? There are those who are proud about being local; they stay out of big box stores and prefer to shop at the so-called “mom and pop” stores. There are many reasons this makes good business sense: it’s better for the community and the environment, as well as to the small

Intelligent Marketing: Tools for Market Research

Market Research for a Small Business? Even if your business doesn’t have a budget for a market research department or consultancy, you still need to be doing market research. Why? Because it is crucial to know your target audience. Getting very clearly focused on your target market will make everything you do easier and more

What is SEO? Organic vs. Paid

Helping you to know: What is SEO? 910 West’s search engine optimization (SEO) specialists love to share what they know. That’s because they spend a good amount of time keeping up with best practices. It’s constant change in the SEO world—but the old adage that “the more things change, the more they stay the same”

Why Online Listings Don’t Work

We have often discussed the importance of online listings. Local online listings are the results that show up when looking for a business online using a search engine like Google, Yahoo!, or Bing. If the information listed for your business isn’t accurate, what good is your online listing doing for your business? None. If you

Email Marketing Services Round-up

Email marketing services abound. Choosing the right one can be overwhelming. Knowing how you plan to use email marketing makes choosing the right software much easier. (For more on its use, read Choosing the Best Email Marketing Software for Your Business.) Evaluate the services with your needs in mind and select the one best fitted