Marketing Tips

Event Marketing Follow-up Tips

You are at a busy business expo that’s teeming with prospective clients. They’ve come to hear experts in their field talk about how they’ve become successful. Business owners – like you – are there to let people know why attendees should become their new clients; why their products and services are better than their competitors.

Keyword Density Doesn’t Really Matter

Keyword Density: 5 SEO Myths Explained Should you be using long-tail keywords, keyword stuffing, or link building? SEO has changed a lot over the last ten years, and if you are still using what once worked, it probably isn’t working now. During the Q&A after the recent keyword training we did, our team had some

Leveraging Your Localness: Why Local Marketing is Good for Small Business

Why is local marketing important? There are those who are proud about being local; they stay out of big box stores and prefer to shop at the so-called “mom and pop” stores. There are many reasons this makes good business sense: it’s better for the community and the environment, as well as to the small

Intelligent Marketing: Tools for Market Research

Market Research for a Small Business? Even if your business doesn’t have a budget for a market research department or consultancy, you still need to be doing market research. Why? Because it is crucial to know your target audience. Getting very clearly focused on your target market will make everything you do easier and more

Fake Online Reviews are Bad for Business

We’ve talked about the importance of managing your business reviews in our blog, Online Reputation Management Tips. Every business wants every review they receive to be positive; after all, most consumers routinely use online reviews to make decisions about where they will buy products, from whom they will receive services, and where they will go

The Best Designed Websites Follow This Rule

What do the best designed websites all have in common? In short, they keep their well-defined target market very clearly in mind. Contrary to this best practice, website design so often begins with and centers around the business itself; the information that needs to be presented: who we are, where we are, what we do,

Why Online Listings Don’t Work

We have often discussed the importance of online listings. Local online listings are the results that show up when looking for a business online using a search engine like Google, Yahoo!, or Bing. If the information listed for your business isn’t accurate, what good is your online listing doing for your business? None. If you

WordPress Security: Why You NEED to Maintain Your Website

You have a website for your business; great! But we’ve all heard of hackers who take over a company’s website or the disasters that can occur when a site crashes, so let’s discuss WordPress security and maintenance. Keeping your WordPress website safe and secure means being vigilant about updates and security. The biggest issue, running

Email Marketing Services Round-up

Email marketing services abound. Choosing the right one can be overwhelming. Knowing how you plan to use email marketing makes choosing the right software much easier. (For more on its use, read Choosing the Best Email Marketing Software for Your Business.) Evaluate the services with your needs in mind and select the one best fitted

Choosing the Best Email Marketing Software for Your Business

For our loyal readers, you’ve probably noticed that we talk a lot about the importance of email marketing and how it puts you in front of your target market – those who want to buy from you. For newbies, click the link above to understand why you need to be doing more with email. Our