Illustration of a billboard in a desert representing website visibility

Website Design + Development

Modern websites require a delicate mix of technology, content and design that's hard to get right. We are a website agency that uses our marketing experience, tech expertise and design skills to create lead generation websites.

We’re Obsessed with Creating Websites that Elevate and Showcase Your Business

If becoming an expert in your field was easy, everyone would do it. The same goes for building a successful business. Getting to the top of your field takes hard work, drive and, let’s face it, OBSESSION.

Just like you, we’re obsessed — but with creating websites that elevate your brand, showcase your expertise and attract the right clients to your business. And yes, that is a big promise but one we will deliver on. Our team has a unique mix of strategic, creative and technical expertise that sets us apart from our competitors and sets us up for website design, development and marketing success.

If You Want to Level Up Your Business

We Want to Work With You

Jump Start Website

The Jump Start Website is meant for businesses who are growing, but not yet to the Level Up stage. It’s a good fit for companies who have a bare bones website, but are not doing much else with digital marketing and want to create a foundation for future efforts.

Your Investment: $3500+

Level Up Website

The Level Up website is meant for businesses who want to “Level Up”; they are already investing in marketing, but aren’t getting results. It’s a good fit for websites that have a lot of content and need a facelift or have advanced technical needs.

Your Investment: $5000+

Website Design and Development Packages

We’re not surprised that most of the searches related to websites are about cost. It’s natural that you’d want to have some idea about cost before talking to a website agency. You’re a busy professional, they’re hopefully busy professionals, and you don’t want to waste your time or theirs if your budgets aren’t even in the same ballpark.

One of the benefits of having years of experience is that we’ve built hundreds of websites. Because we’ve built so many, we know what it takes to create a website that delivers that right mix of content, design and performance to drive your business forward.

Not Sure Which is Right for Your Business?

We can help you decide! Start with a FREE website audit to see where you stand. Once you’ve completed it, we’ll be notified and reach out to you with next steps.

Start Here!

The Process

Strategy Drives Website Technology, Content, Design and Development

Because we’ve been building marketing websites for so long, we know that success starts with a strong foundation — a clear strategy. Though scope of the phases may expand on larger sites, all website projects follow the same proven process, starting with Strategy First.

Phase 0: Initial Consult

You can’t create a strategy without the right information. Starting with our first conversation, we’ll ask questions — not just about your marketing or website, but about your business. We’ll dig into what makes you unique, who your best clients are and how you define success.

Phase 1: Kickoff + Planning

To ensure that all players are on the same page, we start the website process by mapping out site content and functionality. We’ll make critical decisions about how the rest of the project will proceed.

This phase includes an intake questionnaire followed by a deep-dive kick-off call/meeting. Deliverables include a comprehensive site outline, including recommended keywords and SEO elements for your new site.

Phase 2: Content + Design

Once we’re clear on strategy and function (the foundation), we begin building the structure of your site — the written and visual content. A strong framework is almost as important as a solid foundation and your website is no exception. Without content, your website is a bit like a house with no furniture. It’s essentially a nice looking shell that doesn’t function very well.

And though it takes time to build a solid frame, we recognize the need to move quickly in today’s business climate. While we’re working on content, we also start the production process by setting up the technical structure of your site.

For those of you who like to know the technical details, we work exclusively with WordPress for our website design and development projects. This phase includes installing WordPress plus the theme and plugins.

Phase 3: Production + Launch

This is where the pieces come together! We take all of the elements that we’ve assembled throughout the process and bring them to life on the live website. You’ll be responsible for providing timely feedback while we polish, test and prepare to launch.

This phase overlaps a bit with Phase 2 and culminates with the launch of your website! But don’t worry, we don’t abandon you at launch. You’ll be given all the tools you need to manage your website, as well as options to have us handle that for you.

What is Website Marketing?

Just like you wouldn’t build a billboard in a desert, it doesn’t make sense to build a website (especially if you invest in the design and content) without also creating a strategy for promoting it. Website marketing is just that — the strategic promotion of your website to increase its visibility and attract the right prospects. Here are some of the tactics that you might use:

Website Optimization is a type of search engine optimization (SEO) that focuses on making changes to your site. Activities include creating keyword-rich content, content linking or improving usability and technical performance.
Digital Marketing looks outside your website for opportunities to increase visibility. Activities focus on reaching a wider audience and building credibility. They include ads, media/press exposure, guest blogging and link building.
Real World Marketing is what you do offline (not on the Internet) to promote your business. Activities include print materials, direct mail, events, presentations, networking and referrals.

Whether online or in the real world, find ways to include your website in your other marketing efforts to extend its reach and reap the results of your hard work.

Webiste Marketing Toolkit - ebook and checklist

Get Your Lead Generation Website Toolkit

Want to dig deeper? Grab our no-strings attached, website marketing toolkit to get actionable tips and advice for promoting your site.

Access Now

Choosing the Right Solution for Your Business

In the 20+ years that we’ve been working in website and digital marketing, the field has come a long way. Gone are the days of having to convince businesses why they need a website. Today, almost every business has a website, so you have to stand out to get results.

Though there’s no question about the need for a website, that’s why there are so many choices for website agencies and builders. How do you know which is the right one for your business? It’s a simple question with a complex answer.

However, if you’re like a lot of our clients, you have enough on your plate between honing your expertise in your field and running your business, so we’ll give you the short answer.

Creating a high performing website requires a delicate mix of technology, content and design that is hard to master. And, make no mistake, mastery is what it takes to succeed in today’s competitive digital world.

Using our 20+ years of digital marketing experience and technical website expertise, we will transform your website from your biggest headache to your most valuable asset.

Duct Tape Marketing Master Certified Marketing Consultant, Certified Marketing Strategist, Certified Local SEO Expert, Certified Measurement Strategist and Data Privacy Certified Agency Partner badges

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Is Your Website a Hero or Zero?

A high performing website requires a delicate mix of technology, content and design that is hard to deliver. Get your free website audit to find out where your website has it right and where it needs some work.

Let’s Do This!