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Not every approach is going to perform but having SMART marketing goals and systems for tracking result will help you make informed decisions that will grow your business.

The difference between those who are successful and those who are not is goals. If you believe in your vision, then you should be able to clearly state (on paper)...

Google My Business is the one citation that for now rules them all. Follow our GMB SEO checklist to get found by your ideal client.

Don't make new customers or clients search for your business like a Where's Waldo puzzle. Local SEO citations are crucial to customers finding you online and in the real world.

Like many small business owners, I’ve been trying to wear too many hats. I bet you are, too. Ask yourself these 3 questions to see if it's time to let...

Between our work and personal lives, we wear a lot of hats. Sometimes it can get overwhelming. If you're doing your own small business marketing, here are 3 signs that...

It's easy to find your ideal client—whether that means discovering who they are or physically putting yourself in the same places they are.

While dropping my husband off at the airport for a quick work trip to Houston, I had a bit of a revelation. I do a lot of airport drop-offs and,...

It's harder than ever to recruit top talent. Companies need to rethink how they recruit taking a more modern approach. Start here are with these 7 trends for social media...

Why is social commerce such a popular tool? Firstly, the popularity of social network platforms means that social commerce allows users to make purchases without even traveling to a new...

The power of email marketing for small business is underestimated nowadays. A recent study shows that 77% of consumers prefer emails for marketing communication. The fact is, email marketing provides...

The secret to creating killer content is in the preparation. Create a library of blog posts ideas and you'll never be at a loss for what to write. Or be...

I couldn't live without blogs and I bet most of you couldn't either. When's the last time you read a news article, watched a video, or followed a tutorial online?...

Fundamentals come to mind when I think of what’s missing in most small business marketing. We get caught up in what’s new and sexy forgetting the basics that create strong,...

You’ve probably heard the buzz about marketing automation and for good reason. Automating communications increases your productivity and decreases response time. Despite the temptation, there’s one aspect that you simply...

You are at a busy business expo that’s teeming with prospective clients. They’ve come to hear experts in their field talk about how they’ve become successful. Business owners – like...

Creating, claiming, and maintaining a Google business listing is important. Business listings allow prospective customers to know your hours, location, and phone number, as well as details about the products...

Why is local marketing important? There are those who are proud about being local; they stay out of big box stores and prefer to shop at the so-called “mom and...

Market Research for a Small Business? Even if your business doesn’t have a budget for a market research department or consultancy, you still need to be doing market research. Why?...

We’ve talked about the importance of managing your business reviews in our blog, Online Reputation Management Tips. Every business wants every review they receive to be positive; after all, most...

Helping you to know: What is SEO? 910 West’s search engine optimization (SEO) specialists love to share what they know. That’s because they spend a good amount of time keeping...

What do the best designed websites all have in common? In short, they keep their well-defined target market very clearly in mind. Contrary to this best practice, website design so...

We have often discussed the importance of online listings. Local online listings are the results that show up when looking for a business online using a search engine like Google,...

H20 Improves Odds of Surviving Heart Attack Recently Released Statistics Reveal Heart Health Organization of East Valley is Improving Patient Outcomes and Satisfaction in an Efficient and Cost Effective Manner Gilbert,...

You have a website for your business; great! But we’ve all heard of hackers who take over a company’s website or the disasters that can occur when a site crashes,...

Phoenix New Times' Best Thai Restaurant Website Reflects Culture, Cuisine Mesa, AZ – 910 West recently launched a new restaurant website design for one of Mesa, Arizona’s hidden gems: Nunthaporn's...

Email marketing services abound. Choosing the right one can be overwhelming. Knowing how you plan to use email marketing makes choosing the right software much easier. (For more on its...

For our loyal readers, you’ve probably noticed that we talk a lot about the importance of email marketing and how it puts you in front of your target market –...

Business owners often ask how they can get more traffic to their website or how they can reach their target market. The answer is content, or online marketing. Planning a...

Gilbert, AZ – Anne McAuley of McAuley Freelance Writing announces launch of new website designed by 910 West. The site includes services for blogging, copywriting, and content strategy, a revamped...

No one likes being disappointed, but that's what happens when our expectations aren't met.  As consumers, when there's a gap between what we expect from a purchase and what we...

Social media has done a lot of growing up over the last few years. You're social media strategy needs to grow too. It’s no longer the “it” thing to buy...

If you had asked me a year ago about starting an email newsletter, I would have said, “No way!” At the time, it seemed to me to be a dying...