Set SMART Marketing Goals for Success
There are a lot of reasons that you need goals to be successful and that’s especially true when you’re the owner or key player in a small business. And it’s […]
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Big Picture
Stepping back to look at the big picture is a must for clarity and success in small business development. In these articles, we cover the business of doing business; tools for knowing your customers, ways to thank your clients, and the best ways to keep momentum in your small business development.
Are You Wearing Too Many Hats in Your Business?
Like many small business owners, I’ve been trying to wear too many hats. I bet you are, too. Ask yourself these 3 questions to see if it’s time to let some go.
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How Can a Small Business Marketing Consultant Help You?
Between our work and personal lives, we wear a lot of hats. Sometimes it can get overwhelming. If you’re doing your own small business marketing, here are 3 signs that you might need outside help.
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How to Find Your Ideal Client
It’s easy to find your ideal client—whether that means discovering who they are or physically putting yourself in the same places they are.
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Forget Target Market: You NEED an Ideal Client
Fundamentals come to mind when I think of what’s missing in most small business marketing. We get caught up in what’s new and sexy forgetting the basics that create strong, lasting small businesses.
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Customer Expectations: Mind the Gap
Because we are selling a solution to a given problem, deep understanding of the issue–as defined by the client–and how our services respond is a foundation of our business.
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