Let’s make this easy. You don’t need a target market. Because you’re right, when looking at the usual approach, it’s not relevant to small businesses. The process is too complicated to fit our busy schedules and provides a result we don’t need. You NEED ideal clients. What’s the difference between a target market and ideal client? It’s subtle but epic. Target market focuses on a group, a set of demographics, numbers of a page. Ideal client focuses on people. The ability to create relationships with customers is a small businesses’ number one advantage. Our businesses are run by real people serving real people. And we’re able to do it far better than any large company.
Last year was big for me. I mean milestone birthday big. And of course, I celebrated in style—we traveled, got tattoos, and ate a lot of cake, but the thing I remember most is the present my friend Constance gave me. Looking back, I can say that on top of everything else, last year was the first year I felt truly successful in my small business. After years of relentless work, I finally smashed through several seemingly impossible barriers. For the first time ever, I made more than I had hoped, doubled monthly billings and wrote myself a decent-sized paycheck on a regular basis. I feel amazing and optimistic for this next year
You’ve probably heard the buzz about marketing automation and for good reason. Automating communications increases your productivity and decreases response time. Despite the temptation, there’s one aspect that you simply can’t (nor should you) automate—a personal relationship. Having a personal relationship (and yes that means talking in person from time to time) can mean the
You are at a busy business expo that’s teeming with prospective clients. They’ve come to hear experts in their field talk about how they’ve become successful. Business owners – like you – are there to let people know why attendees should become their new clients; why their products and services are better than their competitors.
910 West provides strategic solutions We Don’t Do SEO Yes, you’re right, the 910 West team does spend time thinking about and talking about search engine optimization (SEO). Yes, we know how to implement on-site and off-site SEO. Yes, we help our clients increase their PageRank and website traffic. But we don’t sell
Creating, claiming, and maintaining a Google business listing is important. Business listings allow prospective customers to know your hours, location, and phone number, as well as details about the products and services you offer. But what if your business is located inside of another business? Some salons are that way, with stylists renting booths, but
Keyword Density: 5 SEO Myths Explained Should you be using long-tail keywords, keyword stuffing, or link building? SEO has changed a lot over the last ten years, and if you are still using what once worked, it probably isn’t working now. During the Q&A after the recent keyword training we did, our team had some
Why is local marketing important? There are those who are proud about being local; they stay out of big box stores and prefer to shop at the so-called “mom and pop” stores. There are many reasons this makes good business sense: it’s better for the community and the environment, as well as to the small
When was the last time you wrote a blog post for your website? If you’re like many of the business owners I’ve met, the answer is a long time ago or never. There are too many other business-related tasks to complete. While we know blogging is a great way to get Google’s attention, it’s not
Market Research for a Small Business? Even if your business doesn’t have a budget for a market research department or consultancy, you still need to be doing market research. Why? Because it is crucial to know your target audience. Getting very clearly focused on your target market will make everything you do easier and more