Don’t Jump Without a Chute
The devil is in the details, as the saying goes, and being as specific as possible when growing a business is what it takes to succeed. Without having a clear finish line and the steps needed to get there, how will you know when you’ve arrived?
You can resolve to make a change, but there are no exact measurements for success; it’s entirely subjective. By defining what Success and Growth mean to you and your business, though, each step of the process can be measured. And what gets measured gets done. If you’re not measuring, why set goals?
If you cannot clearly state (in writing with actual numbers) how you want to grow your business, then you should re-think it. Running a business without goals is like skydiving without a parachute—not very smart and sure to hurt.
You’re a Person, Too…
When setting goals, remember you’re a person, too. As I sit in my office on a Friday at 7:15pm writing this, I realize that I’ve once again fallen into the trap of being a small business owner. Too many of us succeed at the expense of our families and health. For most small business owners, you are a key part of the business, so your goals should be personal and professional.
Here are a few suggestions for goals to get your started on your way to your best year ever:
- Tweet about a local business or favorite online company or product five days per week.
- Inspire the community to participate on your blog with comments and guest posts.
- Get at least 30% of new business from existing clients or their referrals.
- Take a vacation with your family (and don’t work during it!).