The power of email marketing for small business is underestimated nowadays. A recent study shows that 77% of consumers prefer emails for marketing communication. The fact is, email marketing provides you with three times more conversions than social media. Moreover, 91% of all US consumers use emails every day. By the end of 2017, 2.282 million people will access emails via their mobile devices. The stats below show that, if you do it right, email marketing can drive your conversions and increase sales. This smart marketing strategy can help build brand awareness, while also increasing the percentage of conversions [...]
The secret to creating killer content is in the preparation. Create a library of blog posts ideas and you'll never be at a loss for what to write. Or be left staring at a blank page again!
I couldn't live without blogs and I bet most of you couldn't either. When's the last time you read a news article, watched a video, or followed a tutorial online? Those are all types of blogs! Let's explore blogs and how to start a blog successfully.
Let’s make this easy. You don’t need a target market. Because you’re right, when looking at the usual approach, it’s not relevant to small businesses. The process is too complicated to fit our busy schedules and provides a result we don’t need. You NEED ideal clients. What’s the difference between a target market and ideal client? It’s subtle but epic. Target market focuses on a group, a set of demographics, numbers of a page. Ideal client focuses on people. The ability to create relationships with customers is a small businesses’ number one advantage. Our businesses are run by real people serving real people. And we’re able to do it far better than any large company.
Last year was big for me. I mean milestone birthday big. And of course, I celebrated in style—we traveled, got tattoos, and ate a lot of cake, but the thing I remember most is the present my friend Constance gave me. Looking back, I can say that on top of everything else, last year was the first year I felt truly successful in my small business. After years of relentless work, I finally smashed through several seemingly impossible barriers. For the first time ever, I made more than I had hoped, doubled monthly billings and wrote myself a decent-sized paycheck on a regular basis. I feel amazing and optimistic for this next year
Market Research for a Small Business? Even if your business doesn’t have a budget for a market research department or consultancy, you still need to be doing market research. Why? Because it is crucial to know your target audience. Getting very clearly focused on your target market will make everything you do easier and more enjoyable. Instead of trying to be everything to everybody, you find your sweet spot where your product is needed, your service appreciated, your marketing efforts are more effective, you waste less time and effort. What to Learn Through Market Research You may already have some [...]
What do the best designed websites all have in common? In short, they keep their well-defined target market very clearly in mind. Contrary to this best practice, website design so often begins with and centers around the business itself; the information that needs to be presented: who we are, where we are, what we do, where to find it, how much it costs, special offers – everything! Stop right there. Rewind. Take a deep breath. Start again by getting into the head and heart of your target market. Who is this person? What are they thinking about when they need [...]
You have a website for your business; great! But we’ve all heard of hackers who take over a company’s website or the disasters that can occur when a site crashes, so let’s discuss WordPress security and maintenance. Keeping your WordPress website safe and secure means being vigilant about updates and security. The biggest issue, running outdated software, leaves you open to malicious attacks. I can’t overstate the importance of keeping your core up-to-date. WordPress makes it easy. It alerts you to new updates on your dashboard at every login. You can also enable automatic updates through the WordPress admin panel. [...]
Email marketing services abound. Choosing the right one can be overwhelming. Knowing how you plan to use email marketing makes choosing the right software much easier. (For more on its use, read Choosing the Best Email Marketing Software for Your Business.) Evaluate the services with your needs in mind and select the one best fitted to your purpose and budget. Since I do it for a living, I have had the opportunity to try many of the email marketing services available. This article collects a few of my faves and the best email marketing software for small businesses. The services [...]
For our loyal readers, you’ve probably noticed that we talk a lot about the importance of email marketing and how it puts you in front of your target market – those who want to buy from you. For newbies, click the link above to understand why you need to be doing more with email. Our previous articles have covered everything from why email marketing matters to tips for creating content and engaging readers. Only recently did I realize that we’ve never covered how to do email marketing specifically choosing the best email marketing software for your business. There are a [...]